TRADE VISITORS - DURING THE SHOW
The exhibition opens and you have a limited amount of time available: here are a few hints on how to optimise your visit while gathering as much information as possible.
Identify the players
Identify the stands that stand out from the crowd in terms of size, location, fittings, lighting, message or events.
If you notice a new product, try to assess how many stands are offering it. This will give you an idea of the potential market. When you notice something out of the ordinary, such as an exhibitor with double the amount of stand space they had last year, or several exhibitors showing the same product, it can be helpful to ask yourself why.
Obtain the programme of talks and discussion forums
as they are a way of finding out about new trends.
Gather information
Brochures, samples, photographs, business cards, promotional gifts: all these things can prove useful in assessing the market. Meetings with key players can help you to fill in the gaps.
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PARIS-NORD VILLEPINTE EXHIBITION CENTRE
By post:- Parc d'Expositions SEPEPNV
- BP 68 004 Paris Nord II
- 95970 Roissy - FRANCE
By Phone:- +33 (0)1 48 63 31 31
By Fax: - +33 (0)1 48 63 33 38
