> Trade visitors > Before the show
 
 
 
 
 
Print

TRADE VISITORS - BEFORE THE SHOW

Trade fairs and exhibitions are a remarkably effective way of working because they bring together your customers, your suppliers and your competitors all in one place. To get the most out of a trade fair, you need to plan and manage your visit with the utmost care.

Here are some planning ideas to help ensure a successful trip.

Choose the most appropriate exhibitions

 

Start by finding out first of all which trade fairs and exhibitions are relevant to your sector of activity and secondly which are positioned upstream and downstream of your business.

Does the show meet your requirements? Is it a regional, national or international event? Is it a manufacturers’, retailers’ or importers’ show? How often is it held? Who are the exhibitors and how much stand space do they occupy? How many visitors are expected? Will there be any international visitors?

Here is a list of the different types of exhibition:

· Traditional trade fairs specific to your sector:
Here you will meet the market players and see new products. You will also find innovative solutions and new trends that will have a bearing on the direction your business will take
· Technical exhibitions:
When it comes to investing in technology, these events will help you to identify the right solutions. They also provide an opportunity to make contact with suppliers and establish a sales network.
· Key exhibitions:
Where you will find opinion leaders (who influence consumers).
· Scientific exhibitions:
A way to gain insight into companies’ research and investment projects.
· Combined conferences and exhibitions:
Supplier gatherings with the added advantage of some educational content.

Set your objectives

 

You must set your objectives in a preparatory meeting:

  • · What companies do you want to meet?
  • · What information do you need?
  • · How detailed does the information have to be?
  • · What kind of material do you hope to come away with: sales brochures, samples, something else...?
  • · Who holds the information?

Draw up a schedule

 

A visit to a trade fair or exhibition must, like any other activity, be clearly identified and a budget must be allocated to it (registration fees, travel and accommodation expenses, etc.).

· D-45: Pre-register
Make sure you register early enough for your entrance badge to arrive in time – at least two weeks before the start of the event. This small precaution will give you fast-track admission to the exhibition and save you valuable time.
· D-30: Book ahead
If the exhibition is being held some distance away from where you live, make sure you book air or train tickets, hotel rooms, etc. We offer turnkey reservation services at negotiated rates . For most events, Air France and SNCF offer special fare discounts.
· D-15: Set up your meetings
Two weeks before the show, look at the exhibitors’ list on the organiser’s website and decide who you need to see. Make appointments to avoid disappointment.

Wifastexpo Wifi Internet
for visitors !

MORE ABOUT

GETTING THERE

WEATHER

The latest weather forecast
More info

PARIS-NORD VILLEPINTE EXHIBITION CENTRE

By post:
Parc d'Expositions SEPEPNV
BP 68 004 Paris Nord II
95970 Roissy - FRANCE
By Phone:
+33 (0)1 48 63 31 31
By Fax:
+33 (0)1 48 63 33 38